Dear readers:
We have launched an ecommerce site to enable you to purchase exclusive Carolina Panorama merchandise such as t-shirts, mugs and hoodies.
And just in time for Mother’s Day, we have several items to make the mother in your life happy. These items include a teddy bear, duffel bag, travel mugs, water bottles, tote bags, phone cases and caps. Purchase these products at https://carolina-panorama printify.me.
Why are we doing this? Simple. We need to diversify our sources of revenue. We can no longer rely on increasingly smaller amounts of print advertising to keep us afloat, especially since we are a free weekly newspaper.
According to a December 9th article in the Wall Street Journal, in 2024 worldwide advertising expenditures topped $1 trillion for the first time in history. Approximately $379 billion was spent in the United States.
When this newspaper was founded in 1986, newspapers received 23 percent of all advertising revenue. Today, newspapers receive only 2.7 percent of all advertising revenue. Big tech companies such as Facebook and (@and)Google make more money through advertising than every newspaper on
