Privacy Policy

1. Overview

Carolina Panorama (“we,” “us,” or “our”) is committed to protecting the privacy of our readers and community members. This Privacy Policy explains what personal information we collect when you visit our website, use our classifieds marketplace, submit content, or contact us—and how we use, store, and protect that information.

This policy applies to the Carolina Panorama website and any related digital services we operate. By using our Site, you agree to the collection and use of information as described here.

2. Information We Collect

Information you provide directly:

• Contact forms — name, email address, phone number, and the content of your message when you use our contact or inquiry forms.
• Content submissions — press releases, story pitches, letters, announcements, or event information you submit for publication.
• Classifieds listings — listing details, contact information, and any other data you include in a classified ad submission.
• Advertising inquiries — business name, contact information, and advertising goals provided when you inquire about advertising.
• User accounts (staff/contributors) — name, email address, username, and optional biographical information.

Information collected automatically:

• Server logs — IP address, browser type, operating system, referring URL, and pages visited. This information is used for security, debugging, and general site performance analysis.
• Advertising data — our ad-serving partner may collect data about your visit to deliver and measure advertising. See Section 5 (Cookies & Advertising) for details.

We do not sell newspapers, subscriptions, or digital products through this Site and therefore do not collect payment card information or billing addresses.

3. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries, content submissions, and advertising questions;
• Publish classifieds listings and community announcements you have submitted;
• Manage contributor and staff accounts;
• Send occasional editorial or promotional communications to people who have contacted us (you may opt out at any time);
• Diagnose technical problems and improve the Site;
• Protect against fraud, spam, and abuse;
• Comply with applicable legal obligations.

We do not use your personal information for automated decision-making or profiling that produces legal or similarly significant effects.

4. Third-Party Service Providers

We work with a small number of trusted third-party service providers to operate the Site. These providers process data on our behalf and are contractually obligated to handle it securely and only for the purposes we specify.

We do not sell your personal information to any third party for their own marketing purposes.

5. Cookies & Advertising

Carolina Panorama itself does not set first-party tracking cookies. However, our advertising partner BroadStreet Ads and any embedded third-party content (maps, social media embeds, video players) may set cookies or use similar tracking technologies in your browser.

These cookies may be used to:

• Deliver advertisements relevant to your browsing interests;
• Limit how often you see the same ad;
• Measure ad performance and reach.

You can limit or disable cookies through your browser settings. Note that doing so may affect the functionality of some Site features. Many ad-based tracking practices can also be managed through the Digital Advertising Alliance opt-out tool.

Our contact forms are embedded via Go High Level and may set session cookies necessary to submit the form. These cookies do not track you across other websites.

6. Data Retention

We retain contact form submissions and CRM records for as long as they are needed to fulfill the purpose for which they were collected (for example, to respond to an inquiry or manage an advertising relationship), or as required by law.

Published content—including classifieds and community announcements—may remain on the Site indefinitely, in the same way that print newspaper archives are preserved. If you would like to request removal of a listing or submission, please contact us.

Server log data is typically retained for 30–90 days and then deleted or anonymized.

7. Security

We implement reasonable technical and organizational measures to protect your personal information from unauthorized access, loss, or disclosure. These measures include HTTPS encryption for all data transmitted to and from the Site, access controls for admin functions, and use of reputable, security-audited third-party platforms.

No method of transmission over the internet or method of electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Children’s Privacy

The Site is a general-audience news publication and is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

9. Your Rights & Choices

Depending on where you live, you may have certain rights regarding your personal information, including:

• Access — request a copy of the personal data we hold about you;
• Correction — request that inaccurate data be corrected;
• Deletion — request that we delete personal data we hold (subject to legal or legitimate-interest retention requirements);
• Opt-out of communications — unsubscribe from any email communications we send by following the unsubscribe link or contacting us directly.

To exercise any of these rights, please contact us using the information in Section 11. We will respond within a reasonable time frame.

Residents of California may have additional rights under the California Consumer Privacy Act (CCPA). We do not sell personal information, which means the CCPA’s opt-out-of-sale requirement does not apply; however, you may still submit a data access or deletion request as described above.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise a data right, or want to report a privacy concern, please contact us at: